ADVERTISING.

I’m drawn to advertising because it combines creativity with strategy, allowing ideas to make a real impact. I enjoy the challenge of crafting visuals and messages that not only capture attention but also connect with people on a deeper level.

QUICK BRIEFS PROJECT

Quick Briefs is a project where I was given one brief a week explored new ideas for how everyday digital products could work better. Each brief was a chance to rethink something familiar, whether it was simplifying a flow, making an experience feel more personal, or just finding a clearer, smarter way to do things. It was less about solving everything and more about staying curious, moving quickly, and seeing how far a simple idea could go.

ILLUSTRATION

LIVE AID POSTER

NYCTOPHOBIA RECORD DESIGN

TYPE STUDY

NYCTOPHOBIA - FEAR OF THE DARK

BRANDING

Branding is about shaping how people feel, think, and connect with a brand at every touchpoint. I enjoy creating visual identities that are distinctive, memorable, and rooted in clear purpose and personality.

WIRE

REBRAND

The Wire rebrand project involved developing a fresh visual identity for a not-for-profit organisation focused on providing support services. The goal was to modernise the brand while maintaining a sense of trust, approachability, and inclusivity. Through updated typography, colour palette, and logo design, the new identity reflects the organisation’s mission and strengthens its presence in the community.