Melbourne Cinémathèque is a brand identity and campaign project developed as part of my Communication Design studies at Monash University. Given an open brief to reimagine the visual identity of one of Melbourne's longest-running independent film organisations, I developed a graphic concept from scratch, designing a digital poster, an A1 print calendar, and a suite of digital screens for ACMI. The project was less about following a house style and more about finding a visual language that could hold its own across print and screen, while staying true to the spirit of a programme that's always championed the unconventional. One student project from the cohort was selected for the official 2025 Melbourne Cinémathèque campaign.