COMMUNICATION DESIGNER | CREATIVE MARKETER | PHOTOGRAPHER

As part of my Certificate of Marketing & Digital Communications at Monash University, I completed a two-part social media project focused on XL Recordings, one of the UK's most influential independent labels. The first assessment was a critical audit of their social media presence across multiple platforms over 60 days, looking at their content strategy, target audience, community behaviour and use of influencers. The second built on that research with a full social media marketing plan, including SMART goals, competitor and internal analysis, a content creation strategy and a measurement framework, presented as a digital ePortfolio. The two assessments together gave me practical experience taking platform analysis and turning it into real strategic recommendations, applied directly to a label in the music industry.

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All images and visual content remain the property of XL Recordings. Used here for educational purposes only.